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Creating Web sites requires varied skills, including HTML programming, creating and modifying graphics, designing site navigation, and understanding such disparate items as color schemes and download times. The content is usually provided by the client, but as a writer I often make suggestions for adapting text that was originally intended for print; Web pages are not the same as paper pages.
"Soft" skills can be even more important than the technical ones. I hold intensive discussions with my clients, to make sure I understand the intended audience, the message, the look-and-feel, and what the client hopes the site will achieve. I let my clients know the limits of the Web, my suggestions for making the site successful, and what input I need to create the site on time and on budget. It's important to keep the lines of communication active through the whole development cycle, so everyone knows what's happening.
I've worked on sites such as The Needleworker magazine and Herb Quarterly
magazine, the East Bay Chapter of the Society for Technical Communications,
Oak Grove Middle School, and several non-profit organizations. I've also
created and/or updated internal sites for organization I was doing technical
writing for, such as Visa International and Atoga Systems.
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